Marketing Skills
A bundle of around 40 marketing playbooks that turn AI assistants into working marketing help: CRO, copywriting, SEO, ads, analytics, attribution, growth.
The most complete marketing-focused skill pack for AI assistants, with about 40 cross-referencing playbooks covering CRO, copywriting, SEO, ads, analytics, attribution, retention, sales enablement, and pricing. Built by Corey Haines as a community project, unofficial and MIT licensed. Vet it before installing, and expect some setup friction because the pack is large.
Every playbook starts from a shared document describing your product, audience, and positioning, so the output reflects your actual strategy and skips generic best-practice filler.
Genuinely marketer-shaped coverage: CRO, copywriting, cold email, SEO audit, AI-era SEO, programmatic SEO, ads, ad creative, A/B testing, analytics, attribution, churn prevention, referrals, pricing, paywalls, onboarding, prospecting, revops, PR, influencer marketing, and more.
It is a community-built, unofficial bundle installed into your AI tool; read what you are installing and security-check it before trusting it with real work.
Install friction is real: the pack is large enough to hit upload limits, and the version-two rename leaves stale old-name folders you must delete by hand.
What it does
- Installs into Claude Code, ChatGPT, Codex, Cursor, and Windsurf through a standard installer or the plugin marketplace
- Ships around 40 skills grouped into seven clusters, from SEO and copy to paid measurement, growth and retention, sales and GTM, and strategy
- Reads a foundational product-marketing document first, so every answer understands your product, buyer, and positioning before acting
- Chains related skills the way a marketing team works: copy feeds CRO, CRO feeds A/B testing, sales enablement feeds cold email
- Covers AI-era channels specifically, including getting cited by AI search, programmatic SEO, attribution reconciliation, and pricing-page teardown
- Keeps improving fast, with named releases adding skills such as influencer marketing and Bing indexing in mid-2026
What it can’t do
- Run campaigns for you; the skills are knowledge and workflows your AI reads, so a person still operates, approves, and ships
- Install smoothly at scale; large-pack upload errors and leftover folders from the v1-to-v2 rename need manual cleanup
- Keep you compliant; consent, opt-out, and platform rules for ads, cold email, SMS, and influencer work stay your responsibility
- Replace analytics and attribution software; its attribution skill models and reconciles numbers but pulls none of your data itself
- Stay lean; the bundle keeps growing, so you may install far more skills than you will ever use
Pros & cons
- Broadest marketing coverage in one MIT-licensed package, from SEO and CRO to attribution, pricing, revops, and PR
- Shared positioning context keeps output on-message with your actual strategy
- Cross-referenced skills chain into multi-step workflows the way a real marketing team runs
- Multiple install paths fit different team setups and AI tools
- Actively maintained, with frequent versioned releases and a maintainer who closes issues
- A real homepage documents every skill with descriptions and a dependency map
- Community-built and unofficial; inspect what you install and security-check it before production use
- Large-pack install errors and leftover folders from the v2 rename create setup friction
- Playbooks are instructions the AI reads, with no hard enforcement, so quality depends on the model following them
- Strong SaaS-marketing bias; pure B2B enterprise or offline marketing fits less cleanly
- The maintainer sells adjacent paid offers, so the free pack doubles as a funnel for his services
- Rapidly growing skill count raises the odds you install skills you never touch
Recently fixed
Pulled from the repo’s closed issues and PRs. A live project fixes things in public; a dead one doesn’t.
- feature feat: external-learnings distillation — audit guardrails, AI-citation surfaces, link-earning formats (2.10.1)
- feature Add bing-indexing skill
- feature Release: attribution skill (2.10.0)
- feature feat(pricing): pricing-page teardown with an AI-agent-readiness axis (2.1.0) (#487)
- feature Release: influencer-marketing skill (2.9.0)
- feature feat: adapt marketing skills for ChatGPT and Codex
- feature feat(video): reverse-engineer a viral edit into a reusable edit spec (2.1.0)
- feature feat(ad-creative): AirDrop as a 4th iOS-native reveal ad surface (2.8.0)
What the community says
Marketing Skills by Corey Haines. You install them into Claude Code, Cursor, or any AI coding tool and they actually teach your AI agent how [to do marketing].
Best AI marketing skills for Claude. I installed these on my Claude Code instance yesterday … https://github.com/coreyhaines31/marketingskills/
Top 7 Claude skills for marketing and SEO, by install count. One author holds four of them. seo-audit, 187,657 (coreyhaines31/marketingskills).
I'm just starting to use Claude, and when trying to install some skills (marketingskills library by Corey Haines to be specific) I couldn't do it because [zip contains too many files].
Watch it work
Real tutorials and reviews from YouTube, not ours.
13 sourcesWhere this page’s facts came from. Open the receipts.
- 1GitHub repo (coreyhaines31/marketingskills)
- 2GitHub API — repo metadata
- 3GitHub API — recently closed issues/PRs
- 4Marketing Skills homepage
- 5Agent Skills spec (agentskills.io)
- 6Vercel skills CLI (npx skills add)
- 7Reddit r/SideProject — Found a GitHub repo that turns AI agents into marketers
- 8Reddit r/SaaSMarketing — Best AI marketing skills for Claude I've come across
- 9Reddit r/Agentic_SEO — Top 7 Claude skills for marketing and SEO by install count
- 10Reddit r/ClaudeAI — Zip contains too many files (install friction)
- 11YouTube — How to Build an AI CMO With Claude Code Skills (SuperMarketers)
- 12YouTube — What Happens When You Give Claude 40 Marketing Skills
- 13YouTube — Just give Claude these skills (Corey Haines)