CRM, lifecycle & customer marketing

Behavior-triggered lifecycle messaging

Customer.io is a behavior-first customer engagement platform for SaaS teams.

Flexible modern data-model CRM

Attio is a flexible, data-model-first CRM for startups and GTM teams, often likened to Airtable with a cleaner, faster UX.

Enterprise cross-channel customer engagement

Braze is an enterprise customer engagement platform for orchestrating cross-channel lifecycle messaging (push, email, in-app, SMS, WhatsApp) from a visual Canvas journey builder, triggered by real-time user behavior.

CRM with built-in calling for inside sales

Close is a CRM purpose-built for high-activity inside-sales teams, with native calling, SMS, and email inside the lead record so reps never switch tools.

Event-driven marketing automation for SaaS

A clean behavior-based automation builder for SaaS lifecycle work, priced fairly until you need transactional email.

Lightweight, fast relationship-first CRM

A relationship-first CRM that captures contacts from LinkedIn, email, and WhatsApp via the folkX extension and organizes them in a Notion-style spreadsheet with pipelines, AI assistants, and email campaigns.

Developer-friendly lifecycle email for SaaS

Email platform built specifically for SaaS product teams that combines marketing broadcasts, event-triggered lifecycle sequences, and transactional email on one customer record with a Notion-style editor and a REST API.

B2B SaaS lifecycle email with account-level data

Lifecycle, marketing, and transactional email plus in-app messaging in one platform built for B2B SaaS.

AI-native CRM for revenue teams

An AI-native CRM that runs itself for founder-led sales teams, as long as you can live with a young, narrow product.