Sales & outbound · head to head

Apollo.io vs Amplemarket

B2B sales prospecting and engagement vs AI sales copilot combining intelligence and outreach. Specs, capabilities, and what real users said in the last year, lined up.

The verdict

Apollo is cheap per-seat breadth: a big database, sequencer, and dialer that any team can start on free. Amplemarket is expensive consolidation: data, intent signals, multichannel sequences, AI copilot, and deliverability in one annual contract. If budget rules, Apollo wins; if a real SDR team will use the whole stack, Amplemarket does.

Both run outbound end to end. The split is entry price versus platform depth: Apollo starts near zero, Amplemarket starts at $600/mo annual to replace four tools at once.

Meet the two

Apollo.io Sales & outbound

Apollo. io is an AI sales platform that combines B2B contact and company search, intent and job-change signals, enrichment, sequences, calling, CRM workflows, analytics, AI research, and workflow automation.

Our take

Prospecting, enrichment, and sequencing on one login, worth it when someone owns data validation and the credit meter.

Price$49/seat/mo (Basic, annual)Free tierYes (permanent free plan, small credit allowance)

Reach for it if Lean B2B teams and founder-led outbound that want prospecting, enrichment, and sequencing on one surface, with someone owning data validation and sending.

Read the full Apollo.io review

Amplemarket Sales & outbound

Amplemarket is an all-in-one B2B outbound sales platform that combines a 200M+ contact database, 100+ intent signals, multichannel sequences across email/LinkedIn/phone/WhatsApp, an AI copilot (Duo), and a deliverability suite in one workspace. It targets mid-market SDR teams looking to consolidate their data, sequencing, signal, and deliverability tools into a single annual contract.

Our take

An all-in-one outbound platform that replaces your data, sequencer, dialer, and deliverability tools, worth it when a real SDR team uses the whole stack.

Price$600/mo (Startup, annual only)Free tierTrial only (14-day, no permanent free plan)

Reach for it if Mid-market BDR and SDR teams (5-50 reps) running signal-driven multichannel outbound who want one platform instead of four.

Read the full Amplemarket review

Specs & price

	Apollo.io Sales & outbound B2B sales prospecting and engagement	Amplemarket Sales & outbound AI sales copilot combining intelligence and outreach
$Starting price	$49/seat/mo (Basic, annual)	$600/mo (Startup, annual only)
◇Free tier	Yes (permanent free plan, small credit allowance)	Trial only (14-day, no permanent free plan)
▤Pricing model	Per seat plus credits	Annual term, per-plan with included users and credits
◎Best for	Lean B2B and founder-led outbound	Mid-market BDR/SDR teams running signal-driven outbound
⛓Key integrations	Salesforce, HubSpot, LinkedIn, Gmail/Microsoft, MCP	Salesforce, HubSpot (native two-way), Zapier, REST API
⚠Watch out for	Credit burn and stale or wrong records; verify your ICP first	Data accuracy gaps outside North America; annual-only commitment

Rows with a marked spine differ. Specs come from each tool’s own docs and our research ledger.

Feature checklist

	Apollo.io	Amplemarket
Built-in B2B contact database	✓275M+ contacts	✓200M+ contacts
Waterfall enrichment	✓multi-provider waterfalls, Basic plan+	–
Email sequencing	✓sequences + A/B	✓multichannel sequences
LinkedIn automation	≈extension tasks, not native	✓native LinkedIn channel
Built-in dialer / calling	✓power dialer	≈phone steps in sequences
Deliverability / warmup tooling	≈basic, no native warmup	✓deliverability suite included
Free tier	✓free plan, limited credits	✕14-day trial only
API access	✓Yes	✓REST API
Built-in intent signals	–	✓100+ buying signals

A capability either ships (✓), doesn’t (✕), or ships partway (≈). Differences carry a marked spine.

What users actually say

Apollo.io, in users’ words

It makes it easy to find relevant companies and decision-makers, build targeted prospect lists, and manage outreach from one platform.

Ankit S., Project Manager, Small-BusinessG2 · August 18, 2026 ↗

Our bounce rates have crept up from 4% to 10-11% over the past 6 months with no changes on our end.

u/ishaammusic, r/growmybusiness commenter (B2B agency)Reddit · April 19, 2026 ↗

Amplemarket, in users’ words

A clear example of AI as a tool that, orchestrated right, lifts performance: with Amplemarket's AI feature that tracks signals and personalizes the message based on context, we turned outbound, the dry activity many turn their nose up at, into the driver of 50% of a client's pipeline, in a month that was supposed to be the weakest of the year. The AI is only one layer, everything else is a classic playbook, but it was definitely the spearhead of the whole effort.

10x Marketers member10x Marketers community · 2025-12

I really like the ability to run sequences across multiple channels without any manual intervention. The Intent Signals are pretty awesome too. The Searcher could use a little work for more niche markets, but I'd say that about any platform!

Mark M., Co-FounderG2 · May 22, 2026 ↗

Which one, for you

Pick Apollo.io when

you're a small or early team that wants lists, sequencing, and a dialer for minimal spend and can verify emails yourself.

Pick Amplemarket when

you're a 5-50 rep SDR org running signal-driven multichannel outbound that wants one vendor instead of four.